What Is Digital Media Marketing And Digital Marketing Strategy?

Hey folks! Do you know What Is Digital Media Marketing And Do you want to make some Digital Marketing Strategy? So, Don’t worry, Today I’ll explain everything about digital media marketing and will tell you how to make digital Marketing Strategy with help you to grow your business in this era because the market is becoming so tough, rough and so competitive, you can not survive without Digital Media Marketing.

Digital Media Marketing

At this time, digital marketing or can say online marketing is on top and increasing day by day like boom. And digital marketing is like Gold for businesses because due to Digital Media Marketing, many businesses become very successful these days.

There is much Equipment that we use In digital marketing, like T.V, Radio, Mobile etc. But digital marketing is not ended only on the Internet because digital marketing can be done by Online and offline too. We will learn both. Let’s understand What is digital media marketing or online marketing?

What is Digital Media Marketing?

Digital Media Marketing

Digital Media Marketing means Promoting any brand, company or product through electronic devices. It means Promoting things on Facebook, Twitter, LinkedIn, Youtube, Google, Yahoo etc called digital marketing or online marketing.

I hope this is enough to know digital media marketing. And this is of two type which are,

  • Online Digital Media Marketing
  • Offline Digital Media Marketing

1# Online Digital Media Marketing

Internet marketing Can be classified into 7 parts which are:

  1. Search Engine Optimization (SEO)
  2. Search Engine Marketing (SEM)
  3. Content Marketing
  4. Social Media Marketing (SMM)
  5. Pay Per Click (PPC)
  6. Affiliate marketing
  7. Email marketing

Let’s Understand these all 7 Points

1#. Search Engine Optimization (SEO)

SEO is the main pillar of digital marketing. So If you want to Promote your website for free then Role of SEO starts. SEO is the process to get traffic from search engines for free by doing some online activities. It also helps to rank website top of the search engines with required Keywords.

For Example, you want to buy/rent some medical equipment. You go to online and search ‘medical equipment on rent‘. You got some result like,

Digital Media Marketing

The topmost Website has good SEO. And the process by which you’ll get the first position of your blog is SEO and SEO is the part of Digital Marketing or online marketing or search engine marketing.

2#. Search Engine Marketing (SEM)

As per Wikipedia ‘Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.’ For Example,

Digital Media Marketing

Without Doing SEO, You can show your website on 1st page by internet marketing but you need to Pay.

3# Content marketing

Content marketing is also a part of digital media marketing and it’s a form of online marketing which focused on creating, publishing and distributing content to the targeted audience present online to increase business.

4# Social Media Marketing

So, Now we are going to talk about Social Media Marketing which is also the important part of digital marketing.

Social Media Marketing means Promoting your products/brand/company on all Social Media like Twitter, Facebook, Google Plus etc.

By Social media Promotion, you can be reached out all your targeted customers without having good followers on Twitter or having a Good number of likes.

Digital Media Marketing

Let’s see this, I didn’t like this page but still, I’m seeing this post, why?

You can target you’re any age group of the customer in social media. and you know, these days social media is the good platform to promote because maximum people get online on social media. And I’m sure, you will get good business from there. Do not ignore because digital media marketing having lots of power.

5# Pay Per Click (PPC)

PPC is also the part of online marketing or internet marketing. As you can understand the Name ‘Pay per Click’. It means You are paying for Every Click. This method is used to get paid traffic. Google Adword is one of the finest Example of PPC. If you are doing online marketing with Google Adwords then you need to pay for every click.

Or there are many digital marketing agencies which used to give traffic on PPC basic.

6# Affiliate marketing

These days Affiliate marketing is on top. Many of people earning huge money by doing Affiliate marketing. Let’s understand what is Affiliate marketing.

Affiliate marketing processes by which you selling your products but through the third party by giving him some commission.

If you want to earn some money by Affiliate marketing then read A Beginner’s Guide of Amazon Affiliate Program.

7# Email Marketing

Digital Media Marketing
Flipkart doing promotion by Emailing.

Email Marketing is very simple. Email Marketing is those type of promotion in which email is used.

Email Marketing is very effective these days. Many of the companies use email marketing for promotion.

There are many tools of Email Marketing by which you can send thousands of email at a time.

So, That’s it for Online Digital Media Marketing. now let’s come to Offline digital media marketing or Offline digital media marketing.

Offline Digital Media Marketing

As we have 7 things in Online Digital Media Marketing, we have 4 points in Offline Digital Media Marketing too. So Here we go:

  1. Electronic billboards
  2. Radio marketing
  3. TV marketing
  4. Phone marketing

Let’s understand these 4 Points now,

Electronic billboards

Digital Media Marketing

Have you seen Big Electronic billboards nearby Malls, Metros, Highways etc? These type of digital marketing strategy comes in Offline Digital Media Marketing.

Radio marketing

Radio is one of the finest sources of marketing your products. You can sponsor your product on any radio channel. What you need to do is to give some money. This is also a part of digital marketing.

T.V Marketing

T.V Marketing is one of the best things to promote your product. T.V is watched by every age audience which is very good for companies and that’s why this is very effective. T.V Marketing is very high rate but you will get positive results very soon.

Mobile Marketing

Maximum Users are from Mobile. Day by day, Mobile users are increasing rapidly and also Mobile Marketing. These days, the Internet is very cheap and most of the users taking full advantage this opportunity.

This is the best time to do online Mobile Marketing but you can also do offline Mobile Marketing by sending text messages and calls.

Final Words

So In this post, we learned about digital media marketing and each and every point of digital media marketing or can say internet marketing.

I hope these post will help you to understand online marketing. I hope these post will help you to understand online marketing. Now time to leave guys. Thanks for support BSA. If you have any suggestion and Idea about internet marketing then please share in comments so that I can update here.


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